{"id":125,"date":"2020-07-13T22:00:57","date_gmt":"2020-07-13T22:00:57","guid":{"rendered":"https:\/\/www.gcalusa.com\/blog\/?p=125"},"modified":"2022-03-03T13:55:57","modified_gmt":"2022-03-03T13:55:57","slug":"gcal-weekly-newsletter-7-13-20-2","status":"publish","type":"post","link":"https:\/\/www.gcalusa.com\/blog\/gcal-weekly-newsletter-7-13-20-2\/","title":{"rendered":"GCAL Newsletter 7\/13\/20: Focus on what you can Control"},"content":{"rendered":"\n<p>After months of anxiously awaiting the thumbs-up from our governors so that we could reopen our businesses and get on with our lives, now some of us are nervously awaiting a possible thumbs-down as Covid-19 continues to spread and disrupt our lives. <\/p>\n\n\n\n<p>In previous editions of our Monday messages, we talked about re-opening plans and preparing your sales team for what was to come. How we should only be looking forward, setting new and loftier goals for ourselves and our businesses. <\/p>\n\n\n\n<p>But what now? It sure seems like the challenges, and suggestions of how to deal with those challenges, have returned for many (or most) of us. What we needed to do a few short months ago is likely what we&#8217;ll need to do again, moving forward. Covid-19 cases are increasing in many states, and the spread seems to be inevitable with the reopening of any state.<\/p>\n\n\n\n<p>We have been focused on creating demand and a safe re-opening plan, but now there are supply questions. India allowed diamond manufacturers to reopen, only to hear they had to be shut down again after reports of 700 new Covid cases in Surat. There are also new questions now about Hong Kong and mainland China, with intensified trade issues with the US, as well as new tensions between India and China over boundaries. It seems like the global quarantine has escalated simmering geopolitical tensions, while raising new and serious challenges for our industry.  All of this results in manufacturing uncertainty, and more complications and concerns for suppliers and retailers.  <\/p>\n\n\n\n<p>At this point, as a business owner, with so much uncertainty, all you can do is focus on your business, and what you can control. We thought it was relevant to share some good advice that we have absorbed from listening to our industry colleagues\u2026.<\/p>\n\n\n\n<p>From a podcast with Kate Peterson, Performance Concepts<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Whichever side of a decision or argument you take, be consistent<\/li><li> Focus on what you can do, not what you can&#8217;t do<\/li><li> Consider custom ordered masks. If nothing else, they&#8217;re a great conversation piece<\/li><li> Like it or not, you must embrace the ecommerce side of your business. There will likely be consequences if you don&#8217;t<\/li><li> Since crises tends to motivate change, whatever rules that might have been in place before may no longer apply<\/li><li> Each member of your sales team must be more tech savvy, if they&#8217;re not already. In part it&#8217;s because this is how they&#8217;ll be communicating with many of your customers<\/li><li> We need to be responsive to the customers&#8217; new normal, not ours<\/li><li> If you&#8217;re paying people while they&#8217;re remaining at home, it&#8217;s perfectly fine to tell them what to do (e.g. community assignments, or anything to keep them engaged)<\/li><li> We must not remain complacent or comfortable doing the same old thing. We must rise up to the levels consumers are demanding.<\/li><\/ul>\n\n\n\n<p>JCK&#8217;s Victoria Gomelsky and Rob Bates\u2026.<br><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>In the in store vs online purchasing, Victoria suggested ecommerce will not replace your in-store purchasing. That said however, in-store alone, without embracing ecommerce could also be a costly mistake. &#8220;The combination of human and digital is super successful, and surprisingly so for many people.&#8221;  <\/li><li>Rob referred to Christie\u2019s auctioning a million dollar plus diamond online, suggesting there&#8217;s definitely a message to be considered in that <\/li><\/ul>\n\n\n\n<p>Alex Fetanat of Gemfind, when asked how consumers can trust the products they&#8217;re purchasing online, not having the benefit of touch and feel, as well as a salesperson&#8217;s expertise, suggested\u2026<br><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li> The use of lots of visuals, including videos and images.<\/li><li> Live chats will also become increasingly important. <\/li><\/ul>\n\n\n\n<p>Please continue doing all you can to keep your family and business safe. Be well. We hope to see you soon, and again on the other side.<\/p>\n\n\n\n<p>Sincerely,<\/p>\n\n\n\n<p>Don, Pam, &amp; Angelo Palmieri, Steve Feldman, &amp; The GCAL Team<\/p>\n\n\n\n<hr style=\"height:2px;border-width:0;color:gray;background-color:gray\">\n\n\n\n<table  style=\"border:none;\"><tr><td style=\"border:none;\"><a href=\"https:\/\/www.gcalusa.com\/certificate-search.html?certificate_id=273180011\"> <img decoding=\"async\" alt=\"\" class=\"\" style=\"display: block; height: auto !important; max-width: 100% !important;\" width=\"100%\" border=\"0\" hspace=\"0\" vspace=\"0\" src=\"https:\/\/files.constantcontact.com\/04363606701\/b716c299-75b4-468a-a95e-701a6ff622c8.png\"> <\/a> <\/td><td style=\"border:none;\"><a href=\"https:\/\/www.gcalusa.com\/certificate-search.html?certificate_id=273180011\"> <img decoding=\"async\" alt=\"\" class=\"\" style=\"display: block; height: auto !important; max-width: 100% !important;\" width=\"100%\" border=\"0\" hspace=\"0\" vspace=\"0\" src=\"https:\/\/files.constantcontact.com\/04363606701\/0d088802-074b-482d-9ff9-7f5a22869745.png\"> <\/a> <\/td><\/tr><\/table>\n\n\n\n<p><a rel=\"noreferrer noopener\" href=\"https:\/\/www.gcalusa.com\/certificate-search.html?certificate_id=273180011\" target=\"_blank\">See an example of the GCAL Certificate with Hearts &amp; Arrows and 360 Video (Link)<\/a> <br><a rel=\"noreferrer noopener\" href=\"https:\/\/www.gcalusa.com\/certificate-search.html?certificate_id=270580999\" target=\"_blank\">See an example of the GCAL Lab Grown Certificate with Hearts &amp; Arrows and 360 Video (Link)\ufeff<\/a> <\/p>\n\n\n\n<hr style=\"height:2px;border-width:0;color:gray;background-color:gray\">\n\n\n\n<table width=\"100%\" cellpadding=\"0\" cellspacing=\"0\" border=\"0\" class=\"galileo-ap-layout-editor\" style=\"min-width: 100%;border:none;\"> \n                         <tbody> \n                          <tr> \n                           <td class=\"feature editor-col OneColumnMobile\" width=\"30%\" align=\"left\" valign=\"top\" style=\"background-color: #FFFFFF;border:none;\" bgcolor=\"#FFFFFF\"> \n                            <div>\n                             <div class=\"column-resize-bar\"> \n                              <span class=\"line\"><\/span> \n                              <span class=\"grabber\"><\/span> \n                             <\/div>\n                            <\/div> \n                            <div class=\"gl-contains-image\"> \n                             <table class=\"editor-image  editor-image-vspace-on\" style=\"min-width: 100%;border:none;\" width=\"100%\" cellpadding=\"0\" cellspacing=\"0\" border=\"0\"> \n                              <tbody> \n                               <tr> \n                                <td align=\"center\" valign=\"top\" style=\"padding-top: 10px; padding-bottom: 10px;border:none;\"> \n                                 <div class=\"publish-container\"> \n                                  <img decoding=\"async\" alt=\"\" class=\"\" style=\"display: block; height: auto !important; max-width: 100% !important;\" width=\"170\" border=\"0\" hspace=\"0\" vspace=\"0\" src=\"https:\/\/files.constantcontact.com\/04363606701\/09ba69b4-3d71-4462-b9c0-72a6a55af9f0.png\"> \n                                 <\/div> <\/td> \n                               <\/tr> \n                              <\/tbody> \n                             <\/table> \n                            <\/div> <\/td> \n                           <td class=\"feature editor-col OneColumnMobile\" width=\"70%\" align=\"left\" valign=\"top\" style=\"background-color: #FFFFFF;border:none;\" bgcolor=\"#FFFFFF\"> \n                            <div class=\"gl-contains-text\"> \n                             <table width=\"100%\" style=\"min-width: 100%;border:none;\" cellpadding=\"0\" cellspacing=\"0\" border=\"0\"> \n                              <tbody> \n                               <tr> \n                                <td class=\"editor-text feature-text\" align=\"left\" valign=\"top\" style=\"border:none;line-height: 1; font-family: Roboto,sans-serif; font-size: 12px; color: #4C4C4C; text-align: left; display: block; word-wrap: break-word; padding: 10px 20px 10px 10px;\"> \n                                 <div><\/div> \n                                 <div class=\"text-container galileo-ap-content-editor\">\n                                  <div> \n                                   <div>\n                                    <span style=\"font-size: 22px; color: rgb(0, 0, 102); font-family: Arial, Verdana, Helvetica, sans-serif; font-weight: bold;\">YOUR BUSINESS<\/span>\n                                   <\/div> \n                                   <div>\n                                    <span style=\"font-size: 14px; color: rgb(0, 0, 102); font-family: Arial, Verdana, Helvetica, sans-serif; font-weight: bold;\">\ufeffCHECK OUT THESE ARTICLES&#8230;<\/span>\n                                   <\/div> \n                                   <div>\n                                    <br>\n                                   <\/div> \n                                   <div>\n                                    <span style=\"font-size: 14px; font-weight: bold; font-family: Arial, Verdana, Helvetica, sans-serif;\">From a room called fear to a room called hope: A leadership agenda for troubled times<\/span>\n                                   <\/div> \n                                   <div>\n                                    <span style=\"font-size: 14px; font-weight: bold; font-style: italic; font-family: Arial, Verdana, Helvetica, sans-serif;\">-McKinsey &amp; Co.<\/span>\n                                   <\/div> \n                                   <div>\n                                    <a href=\"https:\/\/www.mckinsey.com\/featured-insights\/leadership\/from-a-room-called-fear-to-a-room-called-hope-a-leadership-agenda-for-troubled-times?action=download\" rel=\"noopener noreferrer\" target=\"_blank\" style=\"font-size: 14px; font-weight: bold; font-family: Arial, Verdana, Helvetica, sans-serif; color: #45B3CA; font-style: normal; text-decoration: underline;\">Read here<\/a>\n                                   <\/div> \n                                   <div>\n                                    <br>\n                                   <\/div> \n                                   <div>\n                                    <br>\n                                   <\/div> \n                                   <div>\n                                    <span style=\"font-size: 14px; font-weight: bold; font-family: Arial, Verdana, Helvetica, sans-serif;\">In the US, Covid-19 Concerns Grow As Cases Surge<\/span>\n                                   <\/div> \n                                   <div>\n                                    <span style=\"font-size: 14px; font-weight: bold; font-family: Arial, Verdana, Helvetica, sans-serif; font-style: italic;\">-Bain &amp; Co.<\/span>\n                                   <\/div> \n                                   <div>\n                                    <a href=\"https:\/\/www.bain.com\/insights\/in-us-covid-19-concerns-grow-as-cases-surge-snap-chart\/\" rel=\"noopener noreferrer\" target=\"_blank\" style=\"font-size: 14px; font-weight: bold; font-family: Arial, Verdana, Helvetica, sans-serif; color: #45B3CA; font-style: normal; text-decoration: underline;\">Read here<\/a>\n                                   <\/div> \n                                   <div>\n                                    <br>\n                                   <\/div> \n                                   <div>\n                                    <br>\n                                   <\/div> \n                                   <div>\n                                    <span style=\"font-size: 14px; font-weight: bold; font-family: Arial, Verdana, Helvetica, sans-serif;\">Five charts that track economic recovery in the U.S.<\/span>\n                                   <\/div> \n                                   <div>\n                                    <span style=\"font-size: 14px; font-weight: bold; font-family: Arial, Verdana, Helvetica, sans-serif; font-style: italic;\">-CNBC<\/span>\n                                   <\/div> \n                                   <div>\n                                    <a href=\"https:\/\/www.cnbc.com\/2020\/07\/12\/here-are-five-charts-illustrating-the-us-economic-amid-the-coronavirus-pandemic.html\" rel=\"noopener noreferrer\" target=\"_blank\" style=\"font-size: 14px; font-weight: bold; font-family: Arial, Verdana, Helvetica, sans-serif; color: #45B3CA; font-style: normal; text-decoration: underline;\">Read here<\/a>\n                                   <\/div> \n                                   <div>\n                                    <br>\n                                   <\/div> \n                                   <div>\n                                    <br>\n                                   <\/div> \n                                   <div>\n                                    <span style=\"font-size: 14px; font-weight: bold; font-family: Arial, Verdana, Helvetica, sans-serif;\">Can HVAC systems help prevent transmission of COVID-19?<\/span>\n                                   <\/div> \n                                   <div>\n                                    <span style=\"font-size: 14px; font-weight: bold; font-family: Arial, Verdana, Helvetica, sans-serif; font-style: italic;\">-McKinsey &amp; Co.<\/span>\n                                   <\/div> \n                                   <div>\n                                    <a href=\"https:\/\/www.mckinsey.com\/industries\/advanced-electronics\/our-insights\/can-hvac-systems-help-prevent-transmission-of-covid-19?action=download\" rel=\"noopener noreferrer\" target=\"_blank\" style=\"font-size: 14px; font-weight: bold; font-family: Arial, Verdana, Helvetica, sans-serif; color: #45B3CA; font-style: normal; text-decoration: underline;\">Read here<\/a>\n                                   <\/div> \n                                   <div>\n                                    <br>\n                                   <\/div> \n                                   <div>\n                                    <br>\n                                   <\/div> \n                                   <div>\n                                    <span style=\"font-size: 14px; font-weight: bold; font-family: Arial, Verdana, Helvetica, sans-serif;\">The July 15th Estimated Tax Deadline Is Here: What You Need To Know<\/span>\n                                   <\/div> \n                                   <div>\n                                    <span style=\"font-size: 14px; font-weight: bold; font-family: Arial, Verdana, Helvetica, sans-serif; font-style: italic;\">-Forbes<\/span>\n                                   <\/div> \n                                   <div>\n                                    <a href=\"https:\/\/www.forbes.com\/sites\/brianthompson1\/2020\/07\/12\/the-july-15th-estimated-tax-deadline-is-here-what-you-need-to-know\/#7405dc1d6d45\" rel=\"noopener noreferrer\" target=\"_blank\" style=\"font-size: 14px; font-weight: bold; font-family: Arial, Verdana, Helvetica, sans-serif; color: #45B3CA; font-style: normal; text-decoration: underline;\">Read here<\/a>\n                                   <\/div> \n                                  <\/div>\n                                 <\/div> <\/td> \n                               <\/tr> \n                              <\/tbody> \n                             <\/table> \n                            <\/div> <\/td> \n                          <\/tr> \n                         <\/tbody> \n                        <\/table>\n\n\n\n<hr style=\"height:2px;border-width:0;color:gray;background-color:gray\">\n\n\n\n<table width=\"100%\" cellpadding=\"0\" cellspacing=\"0\" border=\"0\" class=\"galileo-ap-layout-editor\" style=\"min-width: 100%;border:none;\"> \n                         <tbody> \n                          <tr> \n                           <td class=\" editor-col OneColumnMobile\" width=\"30%\" align=\"\" valign=\"top\" style=\"border:none;\"> \n                            <div>\n                             <div class=\"column-resize-bar\"> \n                              <span class=\"line\"><\/span> \n                              <span class=\"grabber\"><\/span> \n                             <\/div>\n                            <\/div> \n                            <div class=\"gl-contains-image\"> \n                             <table class=\"editor-image  editor-image-vspace-on\" style=\"min-width: 100%;border:none;\" width=\"100%\" cellpadding=\"0\" cellspacing=\"0\" border=\"0\"> \n                              <tbody> \n                               <tr> \n                                <td align=\"center\" valign=\"top\" style=\"padding-top: 10px; padding-bottom: 10px;border:none;\"> \n                                 <div class=\"publish-container\"> \n                                  <img decoding=\"async\" alt=\"\" class=\"\" style=\"display: block; height: auto !important; max-width: 100% !important;\" width=\"168\" border=\"0\" hspace=\"0\" vspace=\"0\" src=\"https:\/\/files.constantcontact.com\/04363606701\/2665d7b2-a86d-42b0-88bf-7db70717e7a7.png\"> \n                                 <\/div> <\/td> \n                               <\/tr> \n                              <\/tbody> \n                             <\/table> \n                            <\/div> <\/td> \n                           <td class=\" editor-col OneColumnMobile\" width=\"70%\" align=\"\" valign=\"top\" style=\"border:none;\"> \n                            <div class=\"gl-contains-text\"> \n                             <table width=\"100%\" style=\"min-width: 100%;border:none;\" cellpadding=\"0\" cellspacing=\"0\" border=\"0\"> \n                              <tbody> \n                               <tr> \n                                <td class=\"editor-text editor-text \" align=\"left\" valign=\"top\" style=\"border:none;font-family: Roboto,sans-serif; font-size: 12px; color: #4C4C4C; text-align: left; display: block; word-wrap: break-word; line-height: 1.2; padding: 10px 20px 10px 10px;\"> \n                                 <div><\/div> \n                                 <div class=\"text-container galileo-ap-content-editor\">\n                                  <div> \n                                   <div>\n                                    <span style=\"font-size: 22px; color: rgb(0, 0, 102); font-weight: bold; font-family: Arial, Verdana, Helvetica, sans-serif;\">THE INDUSTRY<\/span>\n                                   <\/div> \n                                   <div>\n                                    <span style=\"font-size: 14px; color: rgb(0, 0, 102); font-weight: bold; font-family: Arial, Verdana, Helvetica, sans-serif;\">CHECK OUT THESE ARTICLES&#8230;<\/span>\n                                   <\/div> \n                                   <div>\n                                    <br>\n                                   <\/div> \n                                   <div>\n                                    <span style=\"font-size: 14px; font-weight: bold; font-family: Arial, Verdana, Helvetica, sans-serif;\">Uncertainty looms over Surat, India&#8217;s diamond hub<\/span>\n                                   <\/div> \n                                   <div>\n                                    <span style=\"font-size: 14px; font-family: Arial, Verdana, Helvetica, sans-serif; font-weight: bold; font-style: italic;\">-Economic Times of India<\/span>\n                                   <\/div> \n                                   <div>\n                                    <a href=\"https:\/\/economictimes.indiatimes.com\/industry\/cons-products\/fashion-\/-cosmetics-\/-jewellery\/uncertainty-looms-over-surat-indias-diamond-hub\/articleshow\/76924883.cms?from=mdr\" rel=\"noopener noreferrer\" target=\"_blank\" style=\"font-size: 14px; font-family: Arial, Verdana, Helvetica, sans-serif; font-weight: bold; color: #45B3CA; font-style: normal; text-decoration: underline;\">Read here<\/a>\n                                   <\/div> \n                                   <div>\n                                    <br>\n                                   <\/div> \n                                   <div>\n                                    <br>\n                                   <\/div> \n                                   <div>\n                                    <span style=\"font-size: 14px; font-weight: bold; font-family: Arial, Verdana, Helvetica, sans-serif;\">India Extends Deadline for Duty-Free Reimports<\/span>\n                                   <\/div> \n                                   <div>\n                                    <span style=\"font-size: 14px; font-weight: bold; font-style: italic; font-family: Arial, Verdana, Helvetica, sans-serif;\">&#8211; Rapaport<\/span>\n                                   <\/div> \n                                   <div>\n                                    <a href=\"https:\/\/www.diamonds.net\/News\/NewsItem.aspx?ArticleID=65285&amp;ArticleTitle=India%2bExtends%2bDeadline%2bfor%2bDuty-Free%2bReimports\" rel=\"noopener noreferrer\" target=\"_blank\" style=\"font-size: 14px; font-family: Arial, Verdana, Helvetica, sans-serif; font-weight: bold; color: #45B3CA; font-style: normal; text-decoration: underline;\">Read here<\/a>\n                                   <\/div> \n                                   <div>\n                                    <br>\n                                   <\/div> \n                                   <div>\n                                    <br>\n                                   <\/div> \n                                   <div>\n                                    <span style=\"font-size: 14px; font-weight: bold; font-family: Arial, Verdana, Helvetica, sans-serif;\">Updated Bible of Lab-Grown Diamonds (GCAL&#8217;s Sharrie Woodring Hand is a contributor)<\/span>\n                                   <\/div> \n                                   <div>\n                                    <span style=\"font-size: 14px; font-weight: bold; font-style: italic; font-family: Arial, Verdana, Helvetica, sans-serif;\">-IDEX<\/span>\n                                   <\/div> \n                                   <div>\n                                    <a href=\"http:\/\/www.idexonline.com\/FullArticle?Id=45922\" rel=\"noopener noreferrer\" target=\"_blank\" style=\"font-size: 14px; font-weight: bold; font-family: Arial, Verdana, Helvetica, sans-serif; color: #45B3CA; font-style: normal; text-decoration: underline;\">Read here<\/a>\n                                   <\/div> \n                                   <div>\n                                    <br>\n                                   <\/div> \n                                   <div>\n                                    <br>\n                                   <\/div> \n                                   <div>\n                                    <span style=\"font-size: 14px; font-weight: bold; font-family: Arial, Verdana, Helvetica, sans-serif;\">Major Retailers Call for Mask Mandate<\/span>\n                                   <\/div> \n                                   <div>\n                                    <span style=\"font-size: 14px; font-style: italic; font-family: Arial, Verdana, Helvetica, sans-serif; font-weight: bold;\">-National Jeweler<\/span>\n                                   <\/div> \n                                   <div>\n                                    <a href=\"https:\/\/www.nationaljeweler.com\/majors\/market-developments\/8970-major-retailers-call-for-mask-mandate\" rel=\"noopener noreferrer\" target=\"_blank\" style=\"font-size: 14px; font-weight: bold; font-family: Arial, Verdana, Helvetica, sans-serif; color: #45B3CA; font-style: normal; text-decoration: underline;\">Read here<\/a>\n                                   <\/div> \n                                   <div>\n                                    <br>\n                                   <\/div> \n                                   <div>\n                                    <br>\n                                   <\/div> \n                                   <div>\n                                    <span style=\"font-size: 14px; font-weight: bold; font-family: Arial, Verdana, Helvetica, sans-serif;\">Customers Prefer Jewelry Stores\u2014But Only Safe Ones<\/span>\n                                   <\/div> \n                                   <div>\n                                    <span style=\"font-size: 14px; font-weight: bold; font-style: italic; font-family: Arial, Verdana, Helvetica, sans-serif;\">-JCK<\/span>\n                                   <\/div> \n                                   <div>\n                                    <a href=\"https:\/\/www.jckonline.com\/editorial-article\/customers-safe-jewelry-stores\/\" rel=\"noopener noreferrer\" target=\"_blank\" style=\"font-size: 14px; font-weight: bold; font-family: Arial, Verdana, Helvetica, sans-serif; color: #45B3CA; font-style: normal; text-decoration: underline;\">Read here<\/a>\n                                   <\/div> \n                                   <div>\n                                    <br>\n                                   <\/div> \n                                   <div>\n                                    <br>\n                                   <\/div> \n                                   <div>\n                                    <span style=\"font-size: 14px; font-weight: bold; font-family: Arial, Verdana, Helvetica, sans-serif;\">Almost Half of Retail Jewelers Surveyed Say They\u2019ve Had Issues Finding Merchandise<\/span>\n                                   <\/div> \n                                   <div>\n                                    <span style=\"font-size: 14px; font-family: Arial, Verdana, Helvetica, sans-serif; font-weight: bold; font-style: italic;\">-InStore<\/span>\n                                   <\/div> \n                                   <div>\n                                    <a href=\"https:\/\/instoremag.com\/almost-half-of-retail-jewelers-surveyed-say-theyve-had-issues-finding-merchandise\/\" rel=\"noopener noreferrer\" target=\"_blank\" style=\"font-size: 14px; font-family: Arial, Verdana, Helvetica, sans-serif; font-weight: bold; color: #45B3CA; font-style: normal; text-decoration: underline;\">Read here<\/a>\n                                   <\/div> \n                                  <\/div>\n                                 <\/div> <\/td> \n                               <\/tr> \n                              <\/tbody> \n                             <\/table> \n                            <\/div> <\/td> \n                          <\/tr> \n                         <\/tbody> \n                        <\/table>\n\n\n\n<hr style=\"height:2px;border-width:0;color:gray;background-color:gray\">\n\n\n\n<table width=\"100%\" cellpadding=\"0\" cellspacing=\"0\" border=\"0\" class=\"galileo-ap-layout-editor\" style=\"min-width: 100%;border:none;\"> \n                         <tbody> \n                          <tr> \n                           <td class=\"feature editor-col OneColumnMobile\" width=\"30%\" align=\"left\" valign=\"top\" style=\"background-color: #FFFFFF;border:none;\" bgcolor=\"#FFFFFF\"> \n                            <div>\n                             <div class=\"column-resize-bar\"> \n                              <span class=\"line\"><\/span> \n                              <span class=\"grabber\"><\/span> \n                             <\/div>\n                            <\/div> \n                            <div class=\"gl-contains-image\"> \n                             <table class=\"editor-image  editor-image-vspace-on\" style=\"min-width: 100%;border:none;\" width=\"100%\" cellpadding=\"0\" cellspacing=\"0\" border=\"0\"> \n                              <tbody> \n                               <tr> \n                                <td align=\"center\" valign=\"top\" style=\"padding-top: 10px; padding-bottom: 10px;border:none;\"> \n                                 <div class=\"publish-container\"> \n                                  <img decoding=\"async\" alt=\"\" class=\"\" style=\"display: block; height: auto !important; max-width: 100% !important;\" width=\"170\" border=\"0\" hspace=\"0\" vspace=\"0\" src=\"https:\/\/files.constantcontact.com\/04363606701\/9a96078c-4347-44d8-89af-1d5477d6b55c.png\"> \n                                 <\/div> <\/td> \n                               <\/tr> \n                              <\/tbody> \n                             <\/table> \n                            <\/div> <\/td> \n                           <td class=\"feature editor-col OneColumnMobile\" width=\"70%\" align=\"left\" valign=\"top\" style=\"background-color: #FFFFFF;border:none;\" bgcolor=\"#FFFFFF\"> \n                            <div class=\"gl-contains-text\"> \n                             <table width=\"100%\" style=\"min-width: 100%;border:none;\" cellpadding=\"0\" cellspacing=\"0\" border=\"0\"> \n                              <tbody> \n                               <tr> \n                                <td class=\"editor-text feature-text\" align=\"left\" valign=\"top\" style=\"border:none;line-height: 1.2; font-family: Roboto,sans-serif; font-size: 12px; color: #4C4C4C; text-align: left; display: block; word-wrap: break-word; padding: 10px 20px 10px 10px;\"> \n                                 <div><\/div> \n                                 <div class=\"text-container galileo-ap-content-editor\">\n                                  <div> \n                                   <div>\n                                    <span style=\"font-size: 22px; color: rgb(0, 0, 102); font-weight: bold; font-family: Arial, Verdana, Helvetica, sans-serif;\">WEBINARS <\/span>\n                                   <\/div> \n                                   <div>\n                                    <span style=\"font-size: 14px; color: rgb(0, 0, 102); font-weight: bold; font-family: Arial, Verdana, Helvetica, sans-serif;\">CHECK OUT THESE SEMINARS&#8230;<\/span>\n                                   <\/div> \n                                   <div>\n                                    <br>\n                                   <\/div> \n                                   <div>\n                                    <span style=\"font-size: 14px; font-weight: bold; font-family: Arial, Verdana, Helvetica, sans-serif;\">July 14 at 2 PM EST<\/span>\n                                   <\/div> \n                                   <div>\n                                    <span style=\"font-size: 14px; font-family: Arial, Verdana, Helvetica, sans-serif; font-weight: bold;\">JA Retail Roundtable<\/span>\n                                   <\/div> \n                                   <div>\n                                    <span style=\"font-size: 14px; color: rgb(33, 33, 33); font-style: italic; font-weight: bold; font-family: Arial, Verdana, Helvetica, sans-serif;\">&#8211; Jewelers of America<\/span>\n                                   <\/div> \n                                   <div>\n                                    <span style=\"font-size: 14px; font-family: Arial, Verdana, Helvetica, sans-serif;\">Join Jewelers of America\u2019s Amanda Gizzi as she moderates a monthly check-in with jewelers across the country. Her panel of retailers will discuss current challenges and share ideas on how to move forward.<\/span>\n                                   <\/div> \n                                   <div>\n                                    <a href=\"https:\/\/register.gotowebinar.com\/register\/2127109006104022797\" rel=\"noopener noreferrer\" target=\"_blank\" style=\"font-size: 14px; font-family: Arial, Verdana, Helvetica, sans-serif; color: #45B3CA; font-weight: bold; font-style: normal; text-decoration: underline;\">Register here<\/a>\n                                   <\/div> \n                                   <div>\n                                    <br>\n                                   <\/div> \n                                   <div>\n                                    <br>\n                                   <\/div> \n                                   <div>\n                                    <span style=\"font-size: 14px; font-weight: bold; font-family: Arial, Verdana, Helvetica, sans-serif;\">\ufeffJuly 15 at 1 PM EST<\/span>\n                                   <\/div> \n                                   <div>\n                                    <span style=\"font-size: 14px; font-weight: bold; font-family: Arial, Verdana, Helvetica, sans-serif;\">A Picture Is Worth A Thousand Sales<\/span>\n                                   <\/div> \n                                   <div>\n                                    <span style=\"font-size: 14px; color: rgb(33, 33, 33); font-style: italic; font-weight: bold; font-family: Arial, Verdana, Helvetica, sans-serif;\">&#8211; Rapaport<\/span>\n                                   <\/div> \n                                   <div>\n                                    <span style=\"font-size: 14px; font-family: Arial, Verdana, Helvetica, sans-serif;\">In the age of social media and digital commerce, a picture is worth a thousand likes&#8230; and shares, and even a thousand sales. Join us for a live webinar to get actionable advice and tips on how to use images and videos to sell more diamonds and jewelry.<\/span>\n                                   <\/div> \n                                   <div>\n                                    <a href=\"https:\/\/info.rapnet.com\/a-picture-is-worth-a-thousand-sales?utm_campaign=RapNet%20Webinars&amp;utm_source=Optinmonster%20Pop-up&amp;utm_medium=DNET&amp;utm_term=Picup%20Media\" rel=\"noopener noreferrer\" target=\"_blank\" style=\"font-size: 14px; font-family: Arial, Verdana, Helvetica, sans-serif; color: #45B3CA; font-weight: bold; font-style: normal; text-decoration: underline;\">Register here<\/a>\n                                   <\/div> \n                                  <\/div>\n                                 <\/div> <\/td> \n                               <\/tr> \n                              <\/tbody> \n                             <\/table> \n                            <\/div> <\/td> \n                          <\/tr> \n                         <\/tbody> \n                        <\/table>\n\n\n\n<hr style=\"height:2px;border-width:0;color:gray;background-color:gray\">\n\n\n\n<table width=\"100%\" cellpadding=\"0\" cellspacing=\"0\" border=\"0\" class=\"galileo-ap-layout-editor\" style=\"min-width: 100%;border:none;\"> \n                         <tbody> \n                          <tr> \n                           <td class=\" editor-col OneColumnMobile\" width=\"30%\" align=\"\" valign=\"top\" style=\"border:none;\"> \n                            <div>\n                             <div class=\"column-resize-bar\"> \n                              <span class=\"line\"><\/span> \n                              <span class=\"grabber\"><\/span> \n                             <\/div>\n                            <\/div> \n                            <div class=\"gl-contains-image\"> \n                             <table class=\"editor-image  editor-image-vspace-on\" style=\"min-width: 100%;border:none;\" width=\"100%\" cellpadding=\"0\" cellspacing=\"0\" border=\"0\"> \n                              <tbody> \n                               <tr> \n                                <td align=\"center\" valign=\"top\" style=\"padding-top: 10px; padding-bottom: 10px;border:none;\"> \n                                 <div class=\"publish-container\"> \n                                  <img decoding=\"async\" alt=\"\" class=\"\" style=\"display: block; height: auto !important; max-width: 100% !important;\" width=\"170\" border=\"0\" hspace=\"0\" vspace=\"0\" src=\"https:\/\/files.constantcontact.com\/04363606701\/2f3abc6a-56f9-4a7e-8a57-f65dad554823.png\"> \n                                 <\/div> <\/td> \n                               <\/tr> \n                              <\/tbody> \n                             <\/table> \n                            <\/div> <\/td> \n                           <td class=\" editor-col OneColumnMobile\" width=\"70%\" align=\"\" valign=\"top\" style=\"border:none;\"> \n                            <div class=\"gl-contains-text\"> \n                             <table width=\"100%\" style=\"min-width: 100%;border:none;\" cellpadding=\"0\" cellspacing=\"0\" border=\"0\"> \n                              <tbody> \n                               <tr> \n                                <td class=\"editor-text \" align=\"left\" valign=\"top\" style=\"border:none;font-family: Roboto,sans-serif; font-size: 12px; color: #4C4C4C; text-align: left; display: block; word-wrap: break-word; line-height: 1.2; padding: 10px 20px 10px 10px;\"> \n                                 <div><\/div> \n                                 <div class=\"text-container galileo-ap-content-editor\">\n                                  <div> \n                                   <div>\n                                    <span style=\"font-size: 22px; color: rgb(0, 0, 102); font-family: Arial, Verdana, Helvetica, sans-serif; font-weight: bold;\">PODCASTS <\/span>\n                                   <\/div> \n                                   <div>\n                                    <span style=\"font-size: 14px; color: rgb(0, 0, 102); font-family: Arial, Verdana, Helvetica, sans-serif; font-weight: bold;\">CHECK OUT THESE LISTENS&#8230;<\/span>\n                                   <\/div> \n                                   <div>\n                                    <br>\n                                   <\/div> \n                                   <div>\n                                    <span style=\"font-size: 14px; font-weight: bold; font-family: Arial, Verdana, Helvetica, sans-serif;\">10 Tips To Strengthen Your Social Media<\/span>\n                                   <\/div> \n                                   <div>\n                                    <span style=\"font-size: 14px; font-style: italic; font-weight: bold; font-family: Arial, Verdana, Helvetica, sans-serif;\">-The Plumb Club<\/span>\n                                   <\/div> \n                                   <div>\n                                    <span style=\"font-size: 14px; font-family: Arial, Verdana, Helvetica, sans-serif;\">Journalist, writer, and media personality Barbara Palumbo provides 10 Tips to help retailers strengthen their social media presence and gain traction! Barbara explains why Instagram is &#8220;The King&#8221; of social media and how a retailer&#8217;s social media should be looked upon as having an additional sales person. From consistency, to engagement, to the art of the hashtag, these insights and tips will help retailers boost their social media presence across all platforms. <\/span>\n                                   <\/div> \n                                   <div>\n                                    <a href=\"https:\/\/plumbclub.podbean.com\/e\/10-tips-to-strengthen-your-social-media\/\" rel=\"noopener noreferrer\" target=\"_blank\" style=\"font-size: 14px; font-family: Arial, Verdana, Helvetica, sans-serif; color: #45B3CA; font-weight: bold; font-style: normal; text-decoration: underline;\">Listen here<\/a>\n                                   <\/div> \n                                   <div>\n                                    <br>\n                                   <\/div> \n                                   <div>\n                                    <br>\n                                   <\/div> \n                                   <div>\n                                    <span style=\"font-size: 14px; font-weight: bold; font-family: Arial, Verdana, Helvetica, sans-serif;\">Clicks &amp; Mortar &#8211; Staying Relevant In Today\u2019s Marketplace<\/span>\n                                   <\/div> \n                                   <div>\n                                    <span style=\"font-size: 14px; font-style: italic; font-weight: bold; font-family: Arial, Verdana, Helvetica, sans-serif;\">-The Plumb Club<\/span>\n                                   <\/div> \n                                   <div>\n                                    <span style=\"font-size: 14px; font-family: Arial, Verdana, Helvetica, sans-serif;\">Author, retail consultant and sales-trainer Kate Peterson provides insights on how the evolution of consumer behavior has been drastically accelerated and how retailers must be innovative in order to stay relevant. She points out the shifting \u201cinformation balance\u201d between the consumer and retailer and provides tips and tools on both where and how to meet and work with this new customer in a way that will exceed their expectation and keep the retailer in the forefront of their market. <\/span>\n                                   <\/div> \n                                   <div>\n                                    <a href=\"https:\/\/plumbclub.podbean.com\/e\/clicks-mortar-staying-relevant-in-todays-marketplace\/\" rel=\"noopener noreferrer\" target=\"_blank\" style=\"font-size: 14px; font-family: Arial, Verdana, Helvetica, sans-serif; color: #45B3CA; font-weight: bold; font-style: normal; text-decoration: underline;\">Listen here<\/a>\n                                   <\/div> \n                                  <\/div>\n                                 <\/div> <\/td> \n                               <\/tr> \n                              <\/tbody> \n                             <\/table> \n                            <\/div> <\/td> \n                          <\/tr> \n                         <\/tbody> \n                        <\/table>\n\n\n\n<hr style=\"height:2px;border-width:0;color:gray;background-color:gray\">\n\n\n\n<table width=\"100%\" cellpadding=\"0\" cellspacing=\"0\" border=\"0\" class=\"galileo-ap-layout-editor\" style=\"min-width: 100%;border:none;\"> \n                         <tbody> \n                          <tr> \n                           <td class=\"feature editor-col OneColumnMobile\" width=\"30%\" align=\"left\" valign=\"top\" style=\"background-color: #FFFFFF;border:none;\" bgcolor=\"#FFFFFF\"> \n                            <div>\n                             <div class=\"column-resize-bar\"> \n                              <span class=\"line\"><\/span> \n                              <span class=\"grabber\"><\/span> \n                             <\/div>\n                            <\/div> \n                            <div class=\"gl-contains-image\"> \n                             <table class=\"editor-image\" style=\"min-width: 100%;border:none;\" width=\"100%\" cellpadding=\"0\" cellspacing=\"0\" border=\"0\"> \n                              <tbody> \n                               <tr> \n                                <td align=\"center\" valign=\"top\" style=\"padding-top: 0px; padding-bottom: 0px;border:none;\"> \n                                 <div class=\"publish-container\"> \n                                  <img decoding=\"async\" alt=\"\" class=\"\" style=\"display: block; height: auto !important; max-width: 100% !important;\" width=\"166\" border=\"0\" hspace=\"0\" vspace=\"0\" src=\"https:\/\/files.constantcontact.com\/04363606701\/e3d76b6e-b7ae-4f98-89b8-b6b02c1432b7.png\"> \n                                 <\/div> <\/td> \n                               <\/tr> \n                              <\/tbody> \n                             <\/table> \n                            <\/div> <\/td> \n                           <td class=\"feature editor-col OneColumnMobile\" width=\"70%\" align=\"left\" valign=\"top\" style=\"background-color: #FFFFFF;border:none;\" bgcolor=\"#FFFFFF\"> \n                            <div class=\"gl-contains-text\"> \n                             <table width=\"100%\" style=\"min-width: 100%;border:none;\" cellpadding=\"0\" cellspacing=\"0\" border=\"0\"> \n                              <tbody> \n                               <tr> \n                                <td class=\"editor-text feature-text\" align=\"left\" valign=\"top\" style=\"border:none;line-height: 1.2; font-family: Roboto,sans-serif; font-size: 12px; color: #4C4C4C; text-align: left; display: block; word-wrap: break-word; padding: 10px 20px 10px 10px;\"> \n                                 <div><\/div> \n                                 <div class=\"text-container galileo-ap-content-editor\">\n                                  <div> \n                                   <div>\n                                    <span style=\"font-size: 22px; color: rgb(0, 0, 102); font-weight: bold; font-family: Arial, Verdana, Helvetica, sans-serif;\">TRAINING<\/span>\n                                   <\/div> \n                                   <div>\n                                    <span style=\"font-size: 14px; color: rgb(0, 0, 102); font-weight: bold; font-family: Arial, Verdana, Helvetica, sans-serif;\">CHECK OUT OUR EDUCATION&#8230;<\/span>\n                                   <\/div> \n                                   <div>\n                                    <br>\n                                   <\/div> \n                                   <div>\n                                    <span style=\"font-size: 14px; font-weight: bold; font-family: Arial, Verdana, Helvetica, sans-serif;\">Selling with GCAL<\/span>\n                                   <\/div> \n                                   <div>\n                                    <span style=\"font-size: 14px; font-family: Arial, Verdana, Helvetica, sans-serif; font-style: italic; font-weight: bold;\">-GCAL Team<\/span>\n                                   <\/div> \n                                   <div>\n                                    <span style=\"font-size: 14px; font-style: italic; font-family: Arial, Verdana, Helvetica, sans-serif;\">Energize your staff to close more sales with the help of GCAL&#8217;s many exclusive, differentiating features. Turn prospects into buyers by skillfully answering questions and explaining the Zero Tolerance, Money-Backed Guaranteed Certs. Email us to schedule a time.<\/span>\n                                   <\/div> \n                                   <div>\n                                    <a href=\"mailto:sales@gcalusa.com\" rel=\"noopener noreferrer\" target=\"_blank\" style=\"font-size: 14px; font-family: Arial, Verdana, Helvetica, sans-serif; color: #45B3CA; font-weight: bold; font-style: normal; text-decoration: underline;\">Email Us<\/a>\n                                   <\/div> \n                                   <div>\n                                    <br>\n                                   <\/div> \n                                   <div>\n                                    <br>\n                                   <\/div> \n                                   <div>\n                                    <span style=\"font-size: 14px; font-weight: bold; font-family: Arial, Verdana, Helvetica, sans-serif;\">Gemprint &#8211; Protection and Profit Center<\/span>\n                                   <\/div> \n                                   <div>\n                                    <span style=\"font-size: 14px; font-style: italic; font-weight: bold; font-family: Arial, Verdana, Helvetica, sans-serif;\">&#8211; Gemprint Team<\/span>\n                                   <\/div> \n                                   <div>\n                                    <span style=\"font-size: 14px; font-style: italic; font-family: Arial, Verdana, Helvetica, sans-serif;\">Gemprint&#8217;s rapid and secure fingerprinting system for diamonds is used by every level of our industry to protect diamond assets. Learn how Gemprint technology can be implemented in your business to do everything from streamlining inventory control\u2026 to identifying returned diamonds\u2026 to earning discounts on jewelers block insurance\u2026 to providing a true profit center.<\/span>\n                                   <\/div> \n                                   <div>\n                                    <a href=\"mailto:info@gemprint.com\" rel=\"noopener noreferrer\" target=\"_blank\" style=\"font-size: 14px; font-family: Arial, Verdana, Helvetica, sans-serif; color: #45B3CA; font-weight: bold; font-style: normal; text-decoration: underline;\">Email Us<\/a>\n                                   <\/div> \n                                  <\/div>\n                                 <\/div> <\/td> \n                               <\/tr> \n                              <\/tbody> \n                             <\/table> \n                            <\/div> <\/td> \n                          <\/tr> \n                         <\/tbody> \n                        <\/table>\n","protected":false},"excerpt":{"rendered":"<p>After months of anxiously awaiting the thumbs-up from our governors so that we could reopen our businesses and get on with our lives, now some<\/p>\n","protected":false},"author":12,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,12],"tags":[10,9,8,6,5,11,7],"class_list":["post-125","post","type-post","status-publish","format-standard","hentry","category-diamond","category-newsletter","tag-coronavirus","tag-covid-19","tag-diamond-trends","tag-diamonds","tag-gcal","tag-jewelry-industry","tag-lab-grown"],"_links":{"self":[{"href":"https:\/\/www.gcalusa.com\/blog\/wp-json\/wp\/v2\/posts\/125","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gcalusa.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gcalusa.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gcalusa.com\/blog\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gcalusa.com\/blog\/wp-json\/wp\/v2\/comments?post=125"}],"version-history":[{"count":19,"href":"https:\/\/www.gcalusa.com\/blog\/wp-json\/wp\/v2\/posts\/125\/revisions"}],"predecessor-version":[{"id":310,"href":"https:\/\/www.gcalusa.com\/blog\/wp-json\/wp\/v2\/posts\/125\/revisions\/310"}],"wp:attachment":[{"href":"https:\/\/www.gcalusa.com\/blog\/wp-json\/wp\/v2\/media?parent=125"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gcalusa.com\/blog\/wp-json\/wp\/v2\/categories?post=125"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gcalusa.com\/blog\/wp-json\/wp\/v2\/tags?post=125"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}