New York and London, 20 July 2021<\/p>\n\n\n\n
Everledger<\/a>, the\ndigital transparency company bringing traceability and transparency to\nhigh-value goods, and Gem Certification and\nAssurance Lab<\/a> (GCAL), a leading diamond grading lab in the United States, have\njoined forces to bring increased accountability to diamond sourcing. The\nrelationship will increase the number of Everledger\u2019s certification houses and\nexpand their reach to manufacturers and retailers.<\/p>\n\n\n\n New York City-based GCAL is passionate about accurate diamond\ngrading and protecting consumers\u2019 rights. This well-earned reputation for\nsupporting consumers comes from GCAL\u2019s renowned ethical approach to diamond\ngrading, supported by its pioneering ISO17025 Forensic Accreditation, founder\nand president Don Palmeri\u2019s 50 years of active consumer advocacy, and more\nrecently, thanks to this partnership with Everledger.<\/p>\n\n\n\n With the Everledger Platform\u2019s Application Programming Interface\n(API) connection enabling accurate and independent diamond data to be displayed\nto consumers on their own devices, GCAL will have the ability to query\nEverledger provenance information on demand, on any device and at all times.\nEverledger, for their part, will be able to pull data and photos of\ncertification data from GCAL\u2019s API to sit on the Everledger Platform and add\nthe information to other partners\u2019 diamond journeys. With Gemprint\u00ae<\/sup>,\nEverledger will be able to rely on the world\u2019s leading, non-invasive diamond\nidentification technology.<\/p>\n\n\n\n \u201cBlockchain\ntechnology has already demonstrated the enormous positive impact it can have in\nthe world of diamond sourcing, and we\u2019re thrilled to be able to offer this\ncutting-edge technology to our clients,\u201d said Angelo Palmieri, COO at GCAL.\n\u201cCombining blockchain with the unique optical fingerprint produced by Gemprint\u00ae<\/sup> creates\nsignificantly increased transparency, and an indisputable, unmistakable\nidentity for each and every diamond that passes through the GCAL lab.<\/p>\n\n\n\n \u201cThis\npartnership with Everledger will enable us to combine sourcing and grading for\nthe best possible insight into the provenance and value of a diamond. It will\nprovide end consumers with greater assurance and additional insight into their\ndiamond\u2019s history, and retail jewelers with more substantial information about\nthe diamond to help close more sales.\u201d <\/p>\n\n\n\n \u201cHigh-value items like diamonds are prime candidates for the\nclarity of information that blockchain technology can provide, and this\npartnership with GCAL increases the amount of information that both organizations\ncan provide for their customers,\u201d commented Amy Curtis, Director of Sales and\nPartnerships, Americas at Everledger. <\/p>\n\n\n\n Scott Austin, Senior Executive Vice President at Everledger, said:\n\u201cBeing able to document the unique attributes of every diamond, including its\norigin, transformations from rough to cut and polished, its certifications and\nsustainability record, has become more important than ever before.\u201d<\/p>\n\n\n\n Scott added: \u201cIncreasingly, suppliers and retailers must ensure the quality and ethical sourcing for consumers who are more conscientious than ever before. While these elements are all regularly documented, access to authentic stories, validation of origin, and certification that demonstrate the uniqueness of each diamond has historically been difficult to prove over the lifecycle of the stone. This partnership will shed ever more transparency on the journey of each diamond, as well as enable broader reach across both organizations\u2019 customer bases.\u201d<\/p>\n\n\n\n ABOUT EVERLEDGER: <\/strong><\/p>\n\n\n\n Founded in 2015, Everledger is an independent technology company\nhelping businesses surface and converge asset information, using a symphony of\nsecure technologies, including blockchain, artificial intelligence, intelligent\nlabeling, and the Internet of Things. Our purpose is to contribute greater\nclarity and confidence in marketplaces where transparency matters most. <\/p>\n\n\n\n Everledger is committed to helping every link in the industry\nvalue chain to achieve a positive environmental impact from traceability. Our\ntechnology brings increased transparency to supply chains, benefiting\nstakeholders who adopt sustainable practices while bringing visibility to their\nend consumers. <\/p>\n\n\n\n We digitally streamline our clients\u2019 compliance processes, to help\nthem demonstrate the lifetime story of an asset with greater efficiency and\naccuracy. As technology partners, we also support powering resilience and\nsustainability. With the information out in the open, we believe the value of\nmany industries \u2013 from diamonds to fine wines and e-recycling \u2013 will be shared\nby all stakeholders throughout the value chain. <\/p>\n\n\n\n Everledger is certified with the ISO 27001 standard by the British\nAssessment Bureau, a testament to our robust, ongoing, and systematic approach\nto information security. Everledger was awarded a Technology Pioneer by the\nWorld Economic Forum in 2018. <\/p>\n\n\n\n For more information, visit: www.everledger.io<\/a>\u00a0<\/p>\n\n\n\n ABOUT GEM CERTIFICATION AND ASSURANCE LAB:<\/strong><\/p>\n\n\n\n One\nof the top diamond grading Certification labs in the U.S., Gem Certification & Assurance Lab (GCAL) protects\nconsumers, retailers and manufacturers with a unique suite of certification,\nidentification, valuation, and forensic services for natural and lab grown\ndiamonds, gemstones, and jewelry. GCAL\u2019s mission is to provide the most\naccurate and consistent gemological services with uncompromising integrity and\nunparalleled customer care. <\/p>\n\n\n\n In\nthe spring of 2021, GCAL introduced 8X\u2122, the ultimate premium diamond cut\ngrade. 8X\u2122 allows diamond manufacturers, retailers, and the ultimate consumer\nto finally be able to identify and appreciate precision cut diamonds. For more\ninformation, visit: https:\/\/www.gcalusa.com\/gcal-8x-cut-grade.html<\/a> <\/p>\n\n\n\n GCAL remains the only gem lab in the world to stand behind their\ngrading with a zero tolerance, money-backed consumer guarantee. The only lab to\noffer a Gemprint\u00ae fingerprint image with every certificate. The first gem lab\nto earn the prestigious SCS Certificate of Accreditation. GCAL recently signed\nan agreement with Everledger to enhance provenance transparency and\ntraceability, and is the only ISO 17025 Forensic Accredited Gem Laboratory in\nthe world. Read more about GCAL’s\nISO 17025 Accreditation<\/a>. <\/p>\n\n\n\n For\nmore information about GCAL and all its services, visit: www.gcalusa.com<\/a> or contact\nSteve Feldman at stevef@gcalusa.com<\/a> or\n212-869-8985. <\/p>\n","protected":false},"excerpt":{"rendered":" The companies have joined forces to bring increased accountability to diamond sourcing New York and London, 20 July 2021 Everledger, the digital transparency company bringing<\/p>\n","protected":false},"author":12,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,12,15],"tags":[17,16,5],"class_list":["post-679","post","type-post","status-publish","format-standard","hentry","category-diamond","category-newsletter","category-press-release","tag-blockchain","tag-everledger","tag-gcal"],"_links":{"self":[{"href":"https:\/\/www.gcalusa.com\/blog\/wp-json\/wp\/v2\/posts\/679","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gcalusa.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gcalusa.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gcalusa.com\/blog\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gcalusa.com\/blog\/wp-json\/wp\/v2\/comments?post=679"}],"version-history":[{"count":1,"href":"https:\/\/www.gcalusa.com\/blog\/wp-json\/wp\/v2\/posts\/679\/revisions"}],"predecessor-version":[{"id":680,"href":"https:\/\/www.gcalusa.com\/blog\/wp-json\/wp\/v2\/posts\/679\/revisions\/680"}],"wp:attachment":[{"href":"https:\/\/www.gcalusa.com\/blog\/wp-json\/wp\/v2\/media?parent=679"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gcalusa.com\/blog\/wp-json\/wp\/v2\/categories?post=679"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gcalusa.com\/blog\/wp-json\/wp\/v2\/tags?post=679"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}