Give Your Customers More Than a Diamond—Give Them the Full Story
Today’s jewelry buyers want a diamond that reflects their values and feels personal. They care about its unique journey, where it came from, and whether their purchase supports responsible practices. For many customers, it’s about more than beauty, it’s about individuality, authenticity, and knowing they’ve made a positive choice. That’s why GCAL by Sarine offers the Guaranteed 4Cs Grading Certificate with Diamond Journey™. It brings each diamond’s story to life using actual data from its journey through the supply chain.
So what makes this traceability solution different? In a word: proof. Not promises. Not assumptions. Just clear, verifiable data.
Built on Verifiable Data at Every Stage
Plenty of traceability programs rely on supplier records or self-reported declarations. But that’s where questions and inconsistencies can creep in. The Diamond Journey™ platform is different—it’s powered by scans and data captured by Sarine technologies already used throughout the diamond industry.
Each diamond is assigned a cloud-based digital identity that begins when the rough stone is scanned at the mine using Sarine’s Galaxy® or DiaExpert® systems. That digital fingerprint follows the stone through every touchpoint—planning, mapping, cutting, polishing, and grading—with additional scans matching it back to its original rough form.
This isn’t just a few checkpoints along the way. It’s a step-by-step visual and data record built into the manufacturing pipeline, with no gaps and no guesswork. And because Sarine technologies are embedded in diamond factories around the world, the system is both scalable and trusted.
An Experience Customers Remember
For jewelers, the Diamond Journey™ report becomes much more than a certificate. It’s a way to connect with your customer and build confidence.
In-store or online, you can show:
- A 3D model of the original rough diamond
- Where the diamond was mined and polished
- A timeline showing how the diamond was planned, cut, and graded
- A full Diamond Journey™ report and GCAL’s Guaranteed 4Cs certificate
This brings the diamond to life. Customers don’t just hear the story—they see it, interact with it, and most importantly, believe it.
When you offer a GCAL by Sarine Diamond Journey™ certificate, you’re giving your customer:
- A guaranteed 4Cs grade from one of the industry’s most trusted labs
- A digital record of their diamond’s journey, backed by actual scan data
- A complete, interactive experience that makes the diamond feel truly personal
It’s not just a certificate. It’s a conversation starter, a trust builder, and a competitive edge.
Already Part of a Global Ecosystem
The Diamond Journey™ is already being used by some of the most respected names in jewelry—Boucheron, Messika Paris, and Chaumet, to name a few. And with the recent collaboration between Sarine and Tracr™ (a De Beers Group company), the data behind the journey is even stronger—connecting producer-registered origin information with precision manufacturing data for unmatched traceability throughout the value chain.
That’s the power of joining a traceability ecosystem built around accuracy and accountability.
Joining the Journey, Setting the Standard
Sarine is proud to collaborate with some of the world’s most prominent diamond producers through the Sarine Diamond Journey™ Official Partner Program. By aligning with industry leaders and integrating with Tracr™, we’re helping to establish a shared, scalable infrastructure that brings real transparency to every part of the diamond pipeline.
From Mine to Market, the Journey Matters
The diamonds are real. Now their stories are real too. With verifiable data at every stage, you can give your customers something no one else can—a diamond with a digital fingerprint and a journey they can follow from start to finish.
Make the sale more meaningful. Make the story unforgettable. Give them the Diamond Journey™.