Diamond, Newsletter

GCAL Newsletter 7/6/20: Graded in the USA

With all that’s going on in the world right now… in the US… in our communities… and in our homes… we’re sure this past July 4th celebration had a different meaning than most we have ever experienced. There’s a lot going on! Our grandkids, great grandkids and beyond will be learning about 2020 and its impact on American and global culture and history.

So yes, 2020 is a year like never before. For all of us at GCAL, it just makes us even more proud of our company and mission. One location. One standard. All diamonds, gemstones and jewelry are graded and certified in our New York City lab. Other labs boast about their many locations. Not GCAL. We boast about our single location – here in the USA. A company philosophy and history built on a single premise: Accuracy Matters!

We’re all reading how a visual experience is critical to today’s ultimate consumer. GCAL offers exquisite 360° videos, in addition to new fire videos and sparkle videos. No lab in the world can show off the quality of your diamonds like GCAL does. In fact, none even try! No lab in the world provides the level of information and detail to help customers make more informed decisions when buying from your website. We all know internet sales continue to grow.

Knowing both price and turnaround time are critical to closing sales, our prices are extremely competitive, even better if you consider all the exclusive and extra services GCAL offers. As for turnaround time, we return most orders in 5 days or less.

Please click on the links below for a better understanding of what GCAL offers. The first link is for natural diamonds, the second for lab grown. And please call us with questions… about anything – 212-869-8985.

See an example of the GCAL Certificate with Hearts & Arrows and 360 Video (Link)

See an example of the GCAL Lab Grown Certificate with Hearts & Arrows and 360 Video (Link)

Thanks so very much. Please continue doing all you can to keep your family safe. Be well. We hope to see you soon, and again on the other side.


Don, Pam, & Angelo Palmieri, Steve Feldman, & The GCAL Team

See an example of the GCAL Certificate with Hearts & Arrows and 360 Video (Link)
See an example of the GCAL Lab Grown Certificate with Hearts & Arrows and 360 Video (Link)


Visualizing the Rise of Digital Payment Adoption
-Visual Capitalist

Five charts that track economic recovery in the U.S.

Apple Mobility Index

The not-so-grand reopening of retail
-The Retail Dive

5 things retailers are doing to survive and win post-COVID-19
-The Future of Commerce

Why US Retailers Should Follow China’s Lead After COVID-19
-Jing Daily


Jewelers See Positive Signs as Business Restarts

How Small Businesses Are Faring, By the Numbers
– National Jeweler

How Will Jewelers Change How They Operate Post-Pandemic? Here’s What Our Brain Squad Said

$2,200 Gold Sounds Scary? Experts Are Talking About $4,000 and $5,000

India Extends Import Curbs as Surat Shuts Again

To Succeed at Online Marketing, You Need These 3 Things

Facebook Targeting Techniques 101 For Jewelers: Special Audiences
-Jewelry Ecomm


July 7 at 2 PM EST
My Next Question: Crafting Video Content
– Jewelers of America
Interested in getting on TikTok, or holding a virtual trunk show using Instagram Live? The best way to learn is to ask the experts! For the seventh installment of National Jeweler’s webinar series “My Next Question,” Editor-in-Chief Michelle Graff brings together five women—Severine Ferrari, Danielle Miele, Duvall O’Steen, Lilian Raji and Jen Cullen Williams—to talk TikTok, Instagram, live vs. feed, and more.

July 9 at 1 PM EST
Principles of Design with Marlene Richey
Every time a reality-show starlet starts a new jewelry line, it seems like design is something “anybody” can do. But having a sense of style is not the same as having the ability to design. Join Andrea Hill as she interviews design expert Marlene Richey on the principles of design, how the principles apply, and why they matter.


The Industry Copes With COVID-19
In this edition of The Jewelry District you’ll hear JCK editor-in-chief Victoria Gomelsky and news director Rob Bates discussing this summer’s retail landscape as some states ease their COVID-19 restrictions.


Selling with GCAL
-GCAL Team
Energize your staff to close more sales with the help of GCAL’s many exclusive, differentiating features. Turn prospects into buyers by skillfully answering questions and explaining the Zero Tolerance, Money-Backed Guaranteed Certs. Email us to schedule a time.

Gemprint – Protection and Profit Center
– Gemprint Team
Gemprint’s rapid and secure fingerprinting system for diamonds is used by every level of our industry to protect diamond assets. Learn how Gemprint technology can be implemented in your business to do everything from streamlining inventory control… to identifying returned diamonds… to earning discounts on jewelers block insurance… to providing a true profit center.